ALEA Brush
Scientific Innovations Company
sEPTEMBER 2015 - jUNE 2017
Background
Kyra Brush uses a patent made by a renounced MIT Professor to effectively detangle hair with scientific backing. By changing the configuration of the bristles on the brush, it has shown to detangle hair effectively and painlessly on a large population size with different hair types and hair lengths.
Quick Facts:
Industry: BeautyTech
Worked with: CEO
Role: Mechanical Engineer ,Product Developer, Product Manager
3D Design on Fusion 360
Mechanical Testing on the brush
my role
The lead product development engineer to design and manufacture the brush and to market validate the brush configurations at multiple stages. I have also done many mechanical testing on the brush with apple - apple and apple - orange comparisons to make sure that it is unique to the hair market.
Alea Brush Product Manager / Product Development Engineer
Responsible for the design and development of a brush that was market-fit and scientifically-tested next to leading brushes in the market
Served as lead engineer and product manager to produce ALEA Brush
Alea Brush Key Project Achievements:
Achieved 70% less damage on the hair, and the brush was less painful than leading brushes on the market
Received feedback stating 82% of consumers preferred the ALEA brush to leading brushes in the US market
Secured top professionals in the industry, including celebrity stylists, as distribution leads
Expertise:
Market Research
User Needs Definition
Product and Device Design
Engineering and Prototyping
Fabrication
Extensive usage of 3D printers
Instron testing of tensile strength and bending of the bristles
Sourcing out and liaising with manufacturers
Gallery
Rapid Prototype Brush
Brush Handle Renders
Final Prototype Design
Final Brush - Manufactured
