Fashive
Fashion Learning Hive
May 2019 - November 2020
Quick Facts:
Industry: EdTech
Worked with: CEO, Marketing, Sales, Developers, Stakeholders
Role: Product Manager
BACKGROUND
Fashive is a EdTech company in the Fashion Industry. It’s aim is to bridge the gap the knowledge gap in the industry for aspiring fashion goers and up-skilling fashion professionals.
How is Fashive solving the needs?
Fashive develops courses by industry veterans who have been in the industry for more than 15 years. They know the industry inside and out and are aware of the issues which persist in the fashion industry.
The courses that are developed are made in a way that should get the learner started at work from day 1!
The courses range from: core skills, fashion design, product development, merchandising, footwear, quality assurance and future skills.
Fashive - Knowledge Centre
MY ROLE
Product Management and Go-To-Market
• Collaborate effectively with developers to create two custom WordPress websites to integrate TalentLMS and other platforms using APIs for B2B and B2C customer; this also entails customizing HTML/CSS coding depending on design requirements
• Craft different marketing mediums to ready the product for market; this is achieved via Facebook Ads, LinkedIn Ads, social media, inbound marketing, SEO, graphics of videos and social media posts, and product landing pages
• Employ LEAN and Agile methodologies (SCRUM, Kanban) throughout the product journey
• Head aggregation of data from Google Analytics, Hotjar, and Ad Streams to better understand customer behavior
• Confer with customers to receive their feedback and course improvement suggestions
• Leverage data analytics and direct communication to improve customer experience
Product Planning - Next Stage of Development
• Oversee creation of the competency gap analysis tool using Python; this includes automation from data collection to in-depth reporting on individual and departmental level (B2B customers)
• Spearhead the migration from TalentLMS to LearnDash for a WordPress-integrated LMS that had newly incorporated Tin Can (xAPI) with developers (only B2C customers)
• Originate value propositions and strategy for the product line based on B2B needs
Testimonials
International Trade Centre
An e-learning portal by Fashive Singapore will be set up for participants of the dressmaking course to support continuous learning and embracing digital learning. Participants will be able to study further extra tutorials and refer to more learning resources.
Rumana Bashir
Good site for learning. I learn many thing from here.
Indupalli Blessi
For a doctor like me who wants to start my own clothing line with no basic knowledge, I can clearly say I wanted path navigation. But this course has turned my baby steps into a diversified knowledge about the details.